Heritage

Felix first started out in the cigar business in 1997, on the retail side.

His first store, in Dania Beach, Florida, sold all the premium brands and launched him into three additional stores in South Florida over a six-year span. During that time he also ran a successful wholesale cigar business. Felix’s passion for a great smoking cigar drove him to try every cigar he possibly could, and as he did, he developed an intricate knowledge of cigar construction and of how different leaves affect the flavor of a cigar.

With that insight, Felix opened his own factory in Danlí, Honduras, in 2004 and began making his own cigars. He introduced two successful brands, one of them the original EGO, which received a 90 rating in Smoke Magazine in the September 2006 issue.

In 2007, Felix decided to sell everything and focus all his attention on his greatest love, his family. After six years of incredible family moments, he decided it was time to return to the cigar business. This time, Felix wanted to focus all his efforts on fulfilling a dream of creating his own blends, to achieve one goal: create the best premium cigars on the market.

Today the house is a family business. Felix’s son, Simon Assouline, has joined him, and the values that brought Felix home in 2007 run through everything we make. Family values matter the most, and everyone who enjoys our cigars is part of our family.

1. 1997The first shop, in Dania Beach, Florida
2. 2004His own factory in Danlí, Honduras
3. 2006The original EGO, rated 90 by Smoke Magazine
4. 2007A pause, for family
5. ReturnHis own blends, from his own farm in Jamastrán
6. TodayA family business: his son, Simon Assouline, joins him